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UNIQUE MEDIA - Advertiser Funded Programming (AFP)…or Advertiser Generated Programming, as we prefer to call it, because the advertiser does not always have to pay!
We believe in responding to a brand brief, creating great ideas and getting them made. More often than not, this means the brand does not have to bear the cost of production.
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 | Our clients recognise that this is an affordable, key tool in effectively communicating vital brand messages to their target audiences. We have always demonstrated the power of this method for commercial clients in the fashion, leisure and motor sectors and are currently involved in a major campaign in FMCG.
In the public sector, our innovative approach to content, funding and airtime has resulted in over 200 short programmes on ITV and no-terrestrial channels. We agree specific deliverables and measurements of success with our clients so that our productions can be objectively judged.
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